Soren Rose
In 2008, Danish-born designer and serial entrepreneur Soren Rose followed his life-long dream of founding a design studio. Critical acclaim and a large project on Park Avenue quickly followed, motivating a move from Copenhagen to NYC. In 2011, Soren designed his first product collection - the Tribeca series - inspired by and named after his new home.
His Philosophy
Since moving to New York, Soren has mastered the ability to elegantly marry the raw, industrial qualities of NYC with the refinement and simplicity of Scandinavian design. In his own life, the designer practices incredible restraint, paring his wordly possessions down to the most essential - relying on objects that are both timeless and multi-purpose.
Norm Architects
Norm’s creative studio is nestled within a quiet courtyard near Copenhagen’s city center. The minimalist, beautifully-appointed space houses the company’s six person team who tackle everything from architecture to photography to product design. Versatile and forward-thinking, the small team is truly capable of mastering any and all things creative - talent that has not gone unnoticed. In short time, the team has garnered countless design awards, including Denmark’s coveted title of “Designer of the Year” in 2014.

Their Philosophy
Norm’s Scandinavian roots are inherent in all of its work, no matter the context or medium. This strong sense of identity is reflected in the company’s name, which pays respect to traditions and norms refined over centuries. The company maintains an unwavering commitment to quality and timelessness, while rejecting fleeting trends. They instead embrace the Scandinavian spirit of simplicity, with a goal to “to find the simplest shape for a given task without forgetting the beauty” and to “reach a point where there is nothing to add and nothing to take away that can make the product better.”

Afteroom
Husband and wife founders Hung-Ming Chen and Chen-Yen Wei journeyed from Taiwan to Stockholm to complete their education in design. The duo originally planned to stay for only two years, but remain there to this day after falling in love with the country's rich design culture. The couple founded Afteroom together in 2011, after separately working in fashion and industrial design, leveraging their past experiences to form the studio's distinctive point of view.

Their Philosophy
Chen and Wei's design philosophies are inspired by the inevitable passage of time. Rather than begrudging the process of aging, the duo celebrates it, along with the markers and signs it leaves behind. Working within a design language that they coin 'Bauhaus Modernism,' the team's mission is to create beautiful objects that will accrue value over time.
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