What inspired the idea to plant trees as a tie-in to your promotion. Do you partner with another organization to do so?
As a Canadian company, our cultural identity is tied closely to nature. Replacing trees used for manufacturing by planting new ones creates a clear connection between products and source materials. A percentage of sales from the Gus* #growmodern event will be donated to the Nature Conservancy’s Plant A Billion Trees campaign. The Nature Conservancy is an environmental non-profit organization whose mission is to “protect the natural landscapes that harbor the diversity of plant and animal life on Earth”. The Plant A Billion Trees campaign plants trees in North America, South America, and Asia, “to help forests regrow where they have been severely degraded, and helps ensure clean water, air, diverse species and full, healthy forests for future generations."