Pretziada is a creative practice, based on the island of Sardinia, that promotes the heritage of a territory through words, photography and a collection of design objects made with local artisans.
Kyre Chenven, a native Californian, and Ivano Atzori, Milanese by birth, moved to the southwest corner of Sardinia four years ago to begin working with artisans on resuscitating local craft. Kyre worked for years as a set designer in New York, while Ivano comes from the world of graffiti and contemporary art.
Together they work symbiotically as cultural translators: writing and photographing the particularities of the island, reproposing new designs of classic pieces, producing original designs of international creatives and assisting the artisans to shape their future trajectory. Research and narration are at the heart of their practice.