A Swedish native who immigrated to Los Angeles in the 1940s, designer Greta Grossman (1906-1999) played a significant role in defining the aesthetic of mid-century California modernism. Grossman’s modernism was never cold. She combined the color and texture of her native Sweden with the opportunities allowed by the bright and open spaces of Southern California.
Grossman was also a prolific architect, known for her challenging and experimental projects of building homes in the hills of Southern California. She also maintained a design store on Rodeo drive called "Magnusson-Grossman Studio," with clients who included the likes of Greta Garbo and Joan Fontaine.