What's the meaning behind the brand's name?
It stems from a trip I took to the Chichicastenango market in Guatemala while working with textile artisans in the surrounding area. As I wandered the stalls, I happened upon a man carrying a huge sack of avocados on his back in a tiny string bag. While it was a seemingly mundane moment, it launched my fascination with looking at culture through the objects we use - how we carry things, what we eat, how we dress, what patterns represent. The word "AVO" was created to signify this memory.