WHAT'S IN STORE FOR THE UPCOMING REDESIGN?
Josh: There's a lot that you'll see in terms of the design itself, but the biggest change is a shift in our organizational structure - it's not as reliant on categories anymore. Right now the main categories are design, tech, food+drink, culture, style and travel - we'll still have those categories, but the main sections of the site will be much more action or activity focused. People to come to us, and sometimes they want to read something. Other times, they just want to watch a video. Other times, they're looking to buy something, or they're looking for our recommendations on what to read elsewhere on the web. The new site is organized much more around the user's motivations for coming to the site.