How did the transition from Riviera Club to CWST come about?
Essentially, we had a trademark issue, so rather than spend the time and money to fight it, we decided to change the name. Derek and I made that decision - Greg had already left the brand before any of this happened. In some ways, you could actually say it was a blessing. We wanted to evolve the line, but in ways we wouldn't necessarily have been able to with Riviera Club. CWST is just Riviera Club's natural evolution. It's a little more refined, but still has the California, West Coast DNA. I would say, the Riviera Club, guy grown up.