SO, HOW DID THE WOOD & FAULK BLOG END UP TRANSFORMING INTO WOOD & FAULK THE BRAND?
It all really started with the 'leather wear-in belt experiment' where I sold 20 vegetable-tanned leather belts and asked the buyers to document their experiences. I wanted to learn how they wore in, how they interacted with your hands as you touched them, how the leather changes, and so forth. After the experiment, I received a lot of requests for the belts, so I slowly started to produce them. It was never really a planned business, but now I can't see myself not doing this.