AT WORK WITH TODD SNYDER
Owner and Designer of Todd Snyder, New York City
Todd Snyder begins the design process each season with travel - sometimes literal, often imaginative.
If not sketching from a sidewalk cafe in one of his two favorite cities - London or Tokyo - he'll simply envision himself in a different geography or era. "I like to imagine myself someplace else, and think about how I would dress if I were there. It really gets me out of my element," says the Iowa native, now New York based designer. Without compromising his now signature style, rooted in Saville Row craftsmanship and military tailoring, Todd borrows from varied places and moments in history, discovered through books, movies and his newfound obsession - Pinterest.
For his upcoming Spring/Summer '15 collection, Todd imagines himself an architect in the 1950s - a counterpart to legends Frank Lloyd Wright, Mies van der Rohe and Oscar Niemeyer. The collection references both their classic wardrobes and minimalist creations - "linear silhouettes, simple color palettes - very sophisticated," says the designer, who will debut his latest works at next week's New York Fashion Week.
We visited Todd in his Flatiron showroom and studio, to peek at the collection before it takes the mainstage. Polished, yet sporty, the collection's midcentury influence is apparent, but updated for the brand's forward enthusiasts.
This blending of influences is equally represented in the physical space itself - an industrial steel table paired with Eames Molded Plywood Chairs, surrounded by Payne's gray walls and antique crown molding - this mashup of classic and contemporary is the perfect complement to Todd's original, yet timeless designs.
After talking process and inspiration with the designer in his office space upstairs, we travel downtown to his City Gym store in Soho - a collaboration with American icon Champion. The heritage-inspired concept is for the Todd Snyder man, dressed down - his weekend or athletic wardrobe, but with with a similar attitude as the brand's main line. Todd explains how he likes to see his two brands converge - something he already does with his own wardrobe, but would eventually want in a physical space - hinting a new Todd Snyder retail experience potentially on the horizon.
Go behind-the-scenes with the designer, and shop the collection inspired by the things that inspire him.